Empathy Mapping was developed by Dave Gray, co-founder of strategy consultants XPlane. It’s a powerful visualization tool designed to help teams use Emotional Intelligence to gain insight into a target group.
The tool provides a series of prompts to identify a target group’s thoughts, feelings, motivations, desires, and needs. This forces the investigating team to focus on the target group’s requirements, rather than its own.
A product development team, for instance, could use an Empathy Map to consider how people might respond to a new device or a pain point. A team manager might use one to assess his or her team’s reaction to a new workflow.
Empathy Maps present results visually, meaning that they can be easily shared, and clearly highlight any gaps in knowledge or contradictions in research.
Armed with this information, teams can deliver effective solutions or develop products that people will buy.
Learn how to use the tool on https://www.mindtools.com/pages/article/empathy-mapping.htm
Share
Alexander Osterwalder’s talk on From Business to Buttons, on April 27 2017 in Stockholm. From Business to Buttons is the meeting place for everyone who
The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. It offers thousands of
Integrity Icon is a global campaign by Accountability Lab that is powered by citizens in search of honest government officials. It aims to generate debate
© Copyright – Activate! | Co-financed by the Federal Republic of Germany through KfW and the DG Murray Trust
All copyrights reserved for. The data presented here is from a sample of the Activate Change Drivers Network surveyed in 2017. Though efforts were made to make the sample representative of the Network, normal limits of sampled data should be considered in the use of this data. The information contained in this website is for general information purposes only. The information is provided by Siyashesha Leadership Incubator, the managing entity of the A! Change Drivers programmes and A! Change Drivers Network. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or any benefit arising out of, or in connection with, the use of this website.
