Empathy Mapping was developed by Dave Gray, co-founder of strategy consultants XPlane. It’s a powerful visualization tool designed to help teams use Emotional Intelligence to gain insight into a target group.
The tool provides a series of prompts to identify a target group’s thoughts, feelings, motivations, desires, and needs. This forces the investigating team to focus on the target group’s requirements, rather than its own.
A product development team, for instance, could use an Empathy Map to consider how people might respond to a new device or a pain point. A team manager might use one to assess his or her team’s reaction to a new workflow.
Empathy Maps present results visually, meaning that they can be easily shared, and clearly highlight any gaps in knowledge or contradictions in research.
Armed with this information, teams can deliver effective solutions or develop products that people will buy.
Learn how to use the tool on https://www.mindtools.com/pages/article/empathy-mapping.htm
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