rolesandresponsibilities

Roles and Responsibilities in an
Advancement Operation
This pocket guide is for use both by large institutions such as
universities as well as by civil society organisations. The word
“entity” is used throughout to accommodate both institutions
and organisations. While the conceptual thinking about
Advancement, as originally developed by Inyathelo, emerged
from the higher education sector, the framework adapts well
for non-profit organisations. In the discussions that follow,
about roles and responsibilities in Advancement, we focus on
the key Advancement principles and provide appropriate tips
and tools for both sectors.
The Advancement Framework
Advancement is about how an entity positions itself in its
external environment to attract resources. It is fundamentally
about visibility, about the stories an entity tells about itself,
about how it frames the work it does, and about how it
achieves its impact and shares examples of this impact.
Advancement is therefore about organisational leadership,
and about organisational positioning. It is also about the
basics of fundraising, including prospect research and
Advancement