leadershipforadvancement

A common misperception exists that organisations or institutions
need fundraisers or a development office to raise funds
to advance their objectives. While these can be a great
support, the key person to direct and head Advancement
in an organisation is its leader, either the Executive Director,
the Chief Executive Officer, or in the case of universities, the
Vice-Chancellor. Donors tend to support and follow leaders
that they trust and have confidence in. This role cannot be
undertaken by anyone else in the organisation or institution
and, in reality, Advancement is driven and directed from the
top by the organisational leader.